Analysis of Music Promotional package (pop video, CD & Advert)

i am going to look at Panic at the disco and how they designed their promotional package for the album "Pretty odd" using semiotics to anaylise this DIGIPACK.

This is the feautured single from the album "Pretty odd"



Denotations;
-set some woods. lots of grass, trees and nature.
-the band
-the band as children
-old men

Connotations;
-the woods show the freedom of the video, as nature is where people can truely be themeselves.
-showing the band in the video having fun, shows the audience that they are fun people not uptight or worried about what people think.
-showing the children coming from the band shows that there letting their inner child play.
- the old men in the video is shown to be the band grown older, this goes with the lyrics "things are going to change, back thats ok with me". showing that things are going to change but they will always be who they are.

altogether the overall feeling i get from the music video is about letting your inner child out. i think that this is a good example of a pop promo for a indie band, as it is unuasl, quirkie, .also i good example of a stylised music video because it is clear that it very thought through, with the sets, props, costumes, cinematography and effects.

This is the the CD cover from the album "Pretty odd"



Denotations;
-flowers, butterflies, birds, fruit and blue skies. Nature
-"pretty odd" in a banner center page
-brown border with golden details.
-tarnised unkept type of effect on the CD Cover.

connotations;
-the nature is a recurring theme throughout the digipack,
-"pretty odd" as a name for a album already gives a certain feel to Digipack
- the brown border and the effect thats used on the whole cover give the idea of an old silent movie. it could tell the audience that they want things how they used to be, where you have fun without gadgets and gizmos from the 21st century

On this album there is no Artist name, this could be because it is aimed at its fans, so they don't need to put their name on it because there fans would recognise the album art.

This is a print Advertisment for the album "Pretty odd"



connotations;
-same art as album cover
-band name-is in brand, font and style.
-text

Dennotations;
-the same album art makes it pratical for their consumer because when they see the album in stores, after seeing the advert they don't need the name on the album cover because they know its panic at the disco.
-panic at the disco amoung its fans have a brand style of font. so this lets the consumer know the artist with a glance.
-the text on the print tells the consumer the main details about the release of the album also letting its fans know about deluxe album from their website encouraging them to visit the website and find out more about the band and their other albums.

looking at these 3 products can give us some ideas for our promotional package. i think there is a recurring theme through all three products, this goes with the genre of music and the style of the band and album. this is a good idea to have a link making them instantly known as a joint product.