Analysis of pop promos

to give me some ideas for my pop promo and also to get a better understanding of how effective they can be i am going to analyse some pop promos that i found on youtube.

i have decided to analyse a variety of different styles of pop promos this is why i have chosen "You came out" by We have band and "November rain" by Guns'n'roses.

1. "You came out" by We have Band.
Directed by David Wilson in very special collaboration with Fabian Berglund and Ida Gronblom from Wieden + Kennedy. Produced by Blinkink. Shot over 2 days and stop frame animated from 4,816 still images without a single moment of video footage.
the site listed below shows all the still images from this video.
http://www.flickr.com/photos/39167181@N06/sets/72157619291516296/

i chose to analyse this pop promo because i think it is an excellent example of a artistic pop promo, this is the type of video you could watch just for the video its self as it does stand as an individual piece seperate from the song.

This is a very stylised video which makes it obvious that alot of thought has gone into the production of the video.



2."November rain" Guns'n'roses
written by lead singer Axl Rose and released in June 1992. The music video for this song, also released in 1992, quickly became the most requested video on MTV, and won an MTV Video Music Award for Best Cinematography. It features a sweeping orchestral backing and is one of Guns N’ Roses’ longest songs.

i decided to anaylise this pop promo because is is narrative based that i think helped made this hit a classic, because most people remember this song for the video.